Wiliam — Visual Identity Design

WILLIAM STARTED AS A VISUAL EXPLORATION OF THE BURGER EXPERIENCE, TRANSLATING THE FEELING OF BOLDNESS, FLAVOR, AND ENERGY INTO A CLEAR AND CONTEMPORARY IDENTITY. WHILE THE BRAND STRATEGY DEFINES THE FOUNDATION BEHIND THE PROJECT, THIS PRESENTATION FOCUSES MAINLY ON THE VISUAL SIDE OF THE WORK AND HOW THE BRAND COMES TO LIFE THROUGH DESIGN. THE VISUAL LANGUAGE WAS BUILT USING DEEP PURPLE GRADIENTS, A CUSTOM-CRAFTED ARABIC TYPEFACE, AND PATTERNS DERIVED FROM THE LOGOMARK ITSELF, AIMING TO CREATE SOMETHING UNEXPECTED, WARM, AND FULL OF CHARACTER. AT THE CORE OF THE IDENTITY, THE LOGO MARK IS BUILT FROM THE ARABIC LETTER "و", THE FIRST LETTER OF ويليام (WILLIAM), SHAPED INTO A COMPACT, INSTANTLY RECOGNIZABLE ICON THAT CARRIES BOLDNESS AND MOVEMENT, A NOD TO THE SPIRIT OF A STANDOUT FAST-CASUAL DINING EXPERIENCE. EVERY APPLICATION SHOWN HERE, FROM BAGS AND STORIES TO BUSINESS CARDS AND STAFF BADGES, IS PART OF ONE VISUAL STORY, PRESENTING HOW A SAUDI BURGER RESTAURANT CAN CARRY A WORLD-CLASS IDENTITY IN A CONSISTENT AND LOCALLY ROOTED WAY.