WoodBine — Visual Identity Design

WoodBine started as a visual exploration of craftsmanship — translating the feeling of working with wood into a clear and modern identity. While the brand strategy defines the foundation behind the project, this presentation focuses mainly on the visual side of the work and how the brand comes to life through design. The visual language was built using simple geometric forms, Arabic typography, and natural tones inspired by wood textures, aiming to create something honest, warm, and precise. At the core of the identity, the logo mark is built from the Arabic letter “و”, the first letter of وودباين (WoodBine), combined to form a structured symbol that references woodwork through its tree-like silhouette. Every application shown here is part of one visual story — presenting how a traditional craft can be expressed in a contemporary and consistent way.