Tirock - Visual Identity Design

TiROCK Sports is a brand new start up based in Tyrol (Austria). The goal of TiROCK is to develop outstanding innovations for more fun and safety in climbing and outdoor sports and to market them independently. The young company is owner-managed and independent. The challenge was to create an identity system that highlights TiROCK's energetic approach to outdoor sports, and visuals that instill feelings of trust, safety, and enjoyment.